Every piece of content you post on social media should be carefully thought out. If you’re posting just to post something – you’re going about it all wrong.
Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.
Once you learn about the varying networks, you can focus on which ones you think will mesh well with your business.
A major component of killing it at your social media strategy is using the right words. The way you get your message across will vary depending on the social network you’re posting content on.
But, in general, there are ways to improve your online visibility over all the platforms!
To craft captivating copy on social media:
Use copywriting techniques.
Address your audience directly.
Use snappy, witty, or intriguing hooks to begin your social media posts.
Switch it up with different content types (Try linking to blog posts, videos, ask questions, etc).
Always write a description on every link you post. Never just put the headline of the post.
If you perfect your social media content, you’ll see higher engagement rates, more followers, and generate more leads and sales.
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